admin Who Needs A Micro Influencer? When they first started emerging on social media most of us might have regarded them, somewhat condescendingly, as mere juveniles crashing the party. As it turns out, the adults were wrong — thinking that the kids might not last till winter. It was the classic intergenerational struggle being waged digitally … Read more
As affiliate marketers, we’re in the optimising business. We tweak and tweak until we get the best results. In the previous post, The 80/20 Principle In Affiliate Marketing, I discussed hard evidence — the gold standard by which we judge whether something actually works. I also discussed the role of skepticism — healthy skepticism — … Read more
Skepticism isn’t a bad thing in itself. It’s what got us science and technology, in the first place. Skepticism is the very basis of what’s called the scientific method — the idea that nothing’s acceptable without concrete proof — hard evidence, in other words. The last post introduced the 80/20 principle with the caveat: find … Read more
The Pareto Principle Explained Simply put, the Pareto Principle (also known as the 80 20 Pareto Principle) is that: 80% of results come from only 20% of effort. Therefore, we need to discover what that 20% is — and where it’s coming from. If we applied this to affiliate marketing, it would mean that if we … Read more
What I am hoping to impart to you is the basic knowledge required to become an affiliate marketer, not just any affiliate marketer but a successful one. So, treat this post as your niche profit classroom where you’ll learn how to increase your conversion rate. Success in this business means how frequently the traffic converts — that … Read more
This is the second instalment of follow-ups from the earlier published Evaluating Niche Opportunities For Affiliate Marketing. Just to recapitulate the second point at the end of the “Evaluating” post: Analysing Potential: Critical Metrics for Niche Assessment Analysing keyword difficulty and search volume Utilising conversion rates to gauge niche profitability Leveraging customer lifetime value in … Read more
I shall keep this post short and simple, starting with a simple delineation of affiliate marketing and how those crucial steps can be replicated by anyone for achieving success. Everyone who’s been successful in this business started somewhere. That much is certain. What did they feel that they needed to get started? — website; traffic; … Read more
Consider this post as one of the central pillars of your beginner’s guide on affiliate marketing. Because success in this context means leveraging niche opportunities for affiliate marketing. The concept of niche is, therefore, central to your project. A niche is defined by an interest in which people are invested emotionally — it’s a passion … Read more
On second thought, the title of this post could have been how to find a profitable niche in affiliate marketing — because essentially this is what I am going to address here in due course. More immediately, however, I feel I need to address the concept of the affiliate marketer as researcher. In fact, the … Read more
In this post let’s talk about how to work in affiliate marketing. And this necessitates going back to the concept of niche, because it’s so central to this industry. The general advice that one should choose a niche that aligns with one’s values and systems of beliefs still stands. That having been said, it’s equally … Read more
