In this post let’s talk about how to work in affiliate marketing. And this necessitates going back to the concept of niche, because it’s so central to this industry.
The general advice that one should choose a niche that aligns with one’s values and systems of beliefs still stands. That having been said, it’s equally important to emphasise opportunity comes in many shapes.
It would be incorrect to assume that by following one’s heart success will follow — by default. Of course a niche that resonates with us always helps but doesn’t in itself guarantee success.
So what does? Read on.
Affiliate Marketing Secrets
If you’re just getting started in affiliate marketing and want to know how to make money in affiliate marketing, then keep an open mind. Never become fixated on one niche. Diversify.
Two factors are decisive: growth and scaling.
Becoming successful as an affiliate marketer means perpetual growth. And while this is considered passive income, it doesn’t also mean we can be passive, too.
There are two types of choices in niche selection.
The first is, temperamentally generated choice, dictated from within by our natural inclinations . . . an artistically inclined individual will choose becoming an affiliate for galleries, for example, as a natural progression. And we could say that that’s how many if not most affiliates get started.
The other kind of choice is the market generated choice . . . it has nothing or less to do with passion but more to do with pure economics . . . it’s like buying a car purely on the consideration that it will hold its value long afterwards, possibly the longest amongst the other choices.
This kind of choice, I realise, would leave many folks cold.
I get that.
This is profoundly different from the first choice for which you’re here in the first place. It militates against everything you believe in or stand for.
I get that, too.
However, it would be irresponsible of me if I didn’t alert to the dangers of putting all your eggs in one basket. Actually, it’s not so much a matter of danger as one of missing out on other potentially lucrative opportunities.
The biggest downside for this option is that it doesn’t have the right fit for you. Fine. But what about the upside? — which is that it can make you money, as long as you do it effectively . . . regardless . . . regardless of whether you give it your love.
Choices made purely on economic considerations are, however, where we separate the chaff from the grain. This is a matter of developing deeper insights rather than simply being the wind sock in the face of emotional winds. Thus . . .
Understanding Affiliate Marketing Is your Pathway To Success
What I am proposing is not giving up your passion but what if you could have the best of both worlds? — one for passion, the other for pure income.
Would you have a problem with that?
I’ll draw out a scenario for you, first.
You enjoy golf — or any other game for that matter (kite flying, anyone?). And, you chose that as your primary niche and you’re enjoying a reasonable level of success. It’s emotionally fulfilling, after all.
Following the many paths and by-paths (some call it, pejoratively, going down the rabbit hole) of social media sites it’s possible to discover many gems — gems you may have dismissed simply because they didn’t have the right fit.
So how about something related to golf — however tangentially.
It could be anything from growing the best turf to golf shoes, to polo shirts, to . . . you get the picture, I believe.
You may not be into grass and leather, as such — and you don’t have to be.
Understand one thing though: they make for great relevance — in relation to your chosen niche.
What does relevance mean actually for you as an affiliate marketer? It means your current audience and their networks (this is a self-proliferating process) are potentially more likely to be attracted to your side-interests — after all, remember, how you discovered them by following tenaciously the paths and the bypaths.
Every market has potentially many more markets telescoped into it. Every main niche has potentially many sub-niches.
That’s the benefit of keeping an open mind. And this is what reputable affiliate marketing companies can do for you by bringing everything together in one place. If you’re ready then . . .
Check out your free Wealthy Affiliate subscription.
Now let’s . . . Get Started In Affiliate Marketing.
Cheers.