Affiliate marketing is the direct result of what we today call e-commerce. Thus to understand affiliate marketing is to understand e-commerce. The name William J. Tobin is inextricably linked to affiliate marketing. It would be no exaggeration to state that Tobin is the father of affiliate marketing. In 1994 Tobin launched what we would call … Read more
Just as we are all a work in progress, so is this post — which I shall be updating. Every human activity begets its own terminology and affiliate marketing has its own specialised vocabulary. It can be overwhelming. But it need not be. Arming oneself with a glossary is one of the first step. One … Read more
That question can be asked in other ways. How difficult is affiliate marketing? How easy is affiliate marketing? The word competition itself deserves exploration. If something is more competitive, you have to ask why it is competitive. What makes it more competitive? Another word synonymous to competition is “demand.” When something is in demand many … Read more
Before I even start, if you haven’t watched the companion post to this one, please check this out, first: What’s Affiliate Marketing? Here, I would like to start by talking about Swiss watches. Yes. Why do we admire them so much? Why do we want to own them? Why are they so much … Read more
Affiliate marketing is eminently scalable — let me explore with you the definition of scalable in a lucid manner. And to do that, let me, first, explore the notion of scalabality — what it means? Let’s start with a simple analogy Supposing you go to a certain bakery — actually, it is your favourite bakery … Read more
The decision to engage in affiliate marketing is indeed a decision to learn. For any new starter, it becomes two projects at once — a business project; and, a learning project — although you will find that they are inseparable: your learn to earn. Interesting word that one, learn, in which “earn” hides in plain … Read more
The greatest benefit of affiliate marketing — in my opinion — is that it can potentially set you on the path to financial independence — if done right of course. What does “done right” mean? Read on. Imagine yourself in that position when your only concern every morning will be composing another post for your … Read more
In a highly competitive business environment that characterises our current existence, brands scramble to market their products profitably. While most, if not all, brands have their own ad departments with generous budgets, there is a new kid on the block — and a new kid who packs a punch: the affiliate. What gives the new … Read more
Affiliate marketing, in essence, involves two parties: the affiliate (you); and a brand. This is the basic business relationship. When an affiliate recommends a product or service through their website (or other digital platform: social media, Facebook e.g.) and it is bought by a consumer, the affiliate earns a small commission. The economics of this … Read more
