admin Moving Methodically As an overview, methodology implies working methodically. Both words are so closely related that they can be used interchangeably. Both imply proceeding in a measured, step by step manner towards an overarching purpose. The main advantage of this methodological approach is that each step is finite and at the same part of a … Read more
There is no point in learning about micro influencers — or anything for that matter — if you cannot act on it. This post, therefore, is about transforming your micro influencer knowledge into action. And, in keeping with the action-oriented spirit of my website, I want to move you from ‘theory’ to practice as fast … Read more
In the last post — Getting Your Own Micro Influencer — we talked about getting your own micro influencer, you may recall. This post carries this process one step further. Keeping to our three original niches (beauty; health and fitness; fashion), we want to explore what this project translates into — in practical terms, not … Read more
Your Next Move Sticking to our original three niches from the previous post, Micro Influencers For You (beauty; fitness and health; fashion), let’s outline what your plan would look like. You’re in no way restricted by these three niches. If you recall, we chose these niches for their popularity and lucrativeness and, in the first … Read more
What’s the point of learning if you can’t apply it? That question is a natural progression from the previous post (Click Here) in which I provided concrete evidence of the transformative effect of micro influencers in three specific niches (see below). That was the knowledge base required for this post — where our question must … Read more
In the last post, Micro Influencers In Affiliate Marketing, I discussed the phenomenon of the micro influencer and how they can transform an affiliate business positively in terms of conversions. That was the broad view. But getting beyond that we also need the need the narrow, more focussed view, what’s called the specifics. Without some … Read more
Who Needs A Micro Influencer? When they first started emerging on social media most of us might have regarded them, somewhat condescendingly, as mere juveniles crashing the party. As it turns out, the adults were wrong — thinking that the kids might not last till winter. It was the classic intergenerational struggle being waged digitally … Read more
As affiliate marketers, we’re in the optimising business. We tweak and tweak until we get the best results. In the previous post, The 80/20 Principle In Affiliate Marketing, I discussed hard evidence — the gold standard by which we judge whether something actually works. I also discussed the role of skepticism — healthy skepticism — … Read more
Skepticism isn’t a bad thing in itself. It’s what got us science and technology, in the first place. Skepticism is the very basis of what’s called the scientific method — the idea that nothing’s acceptable without concrete proof — hard evidence, in other words. The last post introduced the 80/20 principle with the caveat: find … Read more
The Pareto Principle Explained Simply put, the Pareto Principle (also known as the 80 20 Pareto Principle) is that: 80% of results come from only 20% of effort. Therefore, we need to discover what that 20% is — and where it’s coming from. If we applied this to affiliate marketing, it would mean that if we … Read more
