As affiliate marketers, we’re in the optimising business. We tweak and tweak until we get the best results. In the previous post, The 80/20 Principle In Affiliate Marketing, I discussed hard evidence — the gold standard by which we judge whether something actually works. I also discussed the role of skepticism — healthy skepticism — … Read more
Skepticism isn’t a bad thing in itself. It’s what got us science and technology, in the first place. Skepticism is the very basis of what’s called the scientific method — the idea that nothing’s acceptable without concrete proof — hard evidence, in other words. The last post introduced the 80/20 principle with the caveat: find … Read more
The Pareto Principle Explained Simply put, the Pareto Principle (also known as the 80 20 Pareto Principle) is that: 80% of results come from only 20% of effort. Therefore, we need to discover what that 20% is — and where it’s coming from. If we applied this to affiliate marketing, it would mean that if we … Read more
