admin Industry as the term is broadly used has a problem which I call the “The Always Already New Problem.” What I mean by that is this: everything is yesterday’s news. And the “new” always remains ahead of you, a mirage we chase in the desert. It is also called planned obsolescence. Every brand launches with … Read more
A Brief Background It is one thing to rush into something on impulse and another to, first, reflect calmly on the myriad of options and consider the best course of action. Presently, there is a mad rush to adopt AI or at least an inclination to think that AI can solve all our problems, not … Read more
Let me start with a quote from the last post where I ended by stating . . . Now let us come to the question of how specificity is crucial in affiliate marketing. Here, the issue is not just well written material but also well written material containing specific words that rank high on, say, … Read more
How Important Is Grammar? As a general statement, let me start by saying that while grammar and its close cousin stylistics are still important, they alone cannot suffice. However, we still need grammar to navigate the tricky shoals of what is or isn’t acceptable in a given language (English, in our case). Sloppy grammar is … Read more
What’s Long-Form Content? Think of long-form content as any form of writing exceeding 1000 words whose purpose is to examine a given topic at some length. The style may range from informal to formal but the intention always remains the same: to inform, to educate, to engage an audience. It can also be called an … Read more
Overview The most used resource in affiliate marketing is content creation. In fact, it is also the largest challenge — because the affiliate marketer connects with their audience through content. This is how they reach their audience and develop a relationship with them. This is what you’ll experience on Day 1 — content creation. What … Read more
Where You Heading In 2025? What do you think you’ll do in 2025? — start something new? start something you’ve been contemplating but putting off? — and then looking back wistfully and saying to yourself “I missed the bus, again.” Hey come on — many of us have been there — regrets, self-recriminations, negativity — … Read more
The main question in this post is: How do we apply human psychology in affiliate marketing? Actually, human psychology has been a part of marketing since its very inception in one form or the other in the modern industrial world. The impulse to sell, trade, barter, however, goes much farther back in antiquity. Exchange has … Read more
Overview Affiliate marketing — like marketing, in general — is ultimately driven by psychology, the science of human behaviour. So, if we can figure out the psychology, then we can figure out affiliate marketing — or, so the basic argument goes any way. Any advice you receive in running your campaigns successfully will always be … Read more
Being well-prepared is winning half the battle — as the saying goes. In this post, I have identified 4 main priorities you could focus on in building a master plan for working with micro influencers in your chosen niche. Before diving into the detailed plan below, a general statement about how this could be enacted … Read more
